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E-commerce margin calculator
Calculate your real margin, markup, and ideal sell price — accounting for your platform's fees.
%
Net margin
$20.94
Margin rate
116.3%
Markup rate
52.5%
Platform fees
$0.96
Margin rate = margin / total cost. It's the return on your product investment.
Markup rate = margin / sell price. It's the share of the sell price you actually keep after all costs. The two are often confused but tell different stories.
Your margin also depends on your competitors
Conforva monitors your competitors' prices 24/7 so you always know if your margin is defensible — or if you need to adjust.
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