Keepa is one of the most widely used tools among Amazon sellers and buyers for visualizing a product's price history. A free browser extension (with a paid tier), it's become second nature for many FBA sellers. But Keepa has a specific scope — and clear limits as soon as your business goes beyond Amazon or you're looking for recommendations rather than charts.
What Keepa does well
Keepa excels at one thing: Amazon price history, visualized as a chart, product by product (by ASIN). It's extremely useful for checking whether an Amazon promotion is real, analyzing a price's seasonality, or monitoring a specific ASIN before a restock purchase.
Strengths: free for basic use, handy browser extension, deep historical Amazon data, a very active FBA seller community.
What Keepa doesn't do: track competitors on Shopify, WooCommerce or PrestaShop, generate recommendation reports, send custom business-threshold alerts, or give a multi-platform overview of your market.
Keepa vs Conforva: two tools, two use cases
Keepa is a **product-by-product research tool** — you look up an ASIN's history when you need it. Conforva is a **continuous, multi-platform monitoring tool** — you set up your competitors once, and you receive alerts and reports without having to actively check anything.
For a 100% Amazon FBA seller who just wants to check an ASIN's history before a purchase: Keepa remains relevant and free in its basic version.
For a seller on Shopify, WooCommerce, or combining Amazon with their own store: Keepa only covers part of the need. You need a tool that tracks all your channels and competitors, with reports that tell you what to do rather than curves to interpret on your own.
Summary comparison table
In short: the two tools aren't mutually exclusive. Many FBA sellers use Keepa for one-off ASIN lookups and a tool like Conforva for continuous monitoring of their direct competitors and weekly recommendation generation.
In summary
Keepa remains a reference for one-off Amazon price history. But as soon as you need continuous monitoring of your direct competitors — on Amazon and beyond — with reports that tell you what to do rather than plain charts, a complementary tool like Conforva fills that gap.